Monday, August 11, 2008

What is the message behind a picture?

After looking at this mosaic it reminded me of a passage Daniel H Pink wrote in 'A Whole New Mind' where he argued we are in the midst of a new age- the Conceptual or Creative Age. And no longer will it acceptable for an individual to ONLY to breed a culture of analytical fact deployers.

Pink (51) argues we are beginning to question our analytical minds by asking the question HOW ELSE might we see the world around us. I suspect, as more and more creative industries are producing AND being respected for their work communities and companies will continue to tap into BOTH the intellectual and emotional motivators of a target new smart customers (i.e. BMW, or Apple).

With information being displayed differently, Pink suggested in addition to all the analytical probing we are currently doing, creative industries are tapping into a "High Concept" and "High Touch" ecology for problem solving. This ecology explores the polarity between Critical and Creative thinking as interdependent variables that counter balance each other (i.e. Activity and Rest, Science and Art). By its very nature, "High Touch- involves the capacity to detect patterns and opportunites, to create artistic and emotinoal beauty, to cradt a satisfying narraticve, and to combine seemengly unrealted ideas into something new. Where as High Touch- involves the ability to empathise with others, to understand the subtleties of human interaction, to find joy in one's self and to elicit it to others and to srech beyond the quotidian in pursuit of purpose and meaning"

So how might we cultivate a new culture of young minds who feel confident in applying both critical and creative problem solving techniques when given a challenge?


To be continued...